How Companies Can Encourage Innovation with Elvin Turner

Our guest today is Elvin Turner, Executive Innovation Coach at Elvin Turner and Associates Limited, a consultancy specializing in organizational and people innovation; intrapreneurship; innovation leadership and talent development; innovation culture change.

Elvin is also an MBA Associate Lecturer teaching Innovation & Entrepreneurship at the University of Surrey.

His experience extends from working with tech start-ups to coaching seasoned leadership teams inside conservative global institutions.

His latest book is Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership, and Passionate People, which was a finalist in the Business Book Awards 2021.

Questions Include: 

• You say in your book, Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership, and Passionate People,  that innovation is an argument with the status quo. How does an organization go about making it a fair fight?
• Innovation tends to mean either products, technology or marketing for most people. Do you see great innovators applying innovation to any less obvious other areas?
• Is there one thing that an organization can change that makes the biggest difference to more innovation showing up?
• You’ve worked closely with a lot of CEOs and senior executives in your career. What distinguishes the ones who create the most innovative cultures around them?
• I know you have a particular soft spot for talent and L&D managers when it comes to creating a culture of innovation. What’s the story there? 

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