Benefits Innovations with Karen Gustin, Ameritas

A well-designed benefits program can help employees manage their health and financial wellbeing, which can improve their overall wellness and quality of life.

When employees have a clear understanding of their benefits and can utilize them effectively, it can lead to increased productivity, reduced absenteeism, and lower healthcare costs.

A positive employee benefits experience is important to an employer because it can have a helpful impact on employee morale, job satisfaction, and overall engagement with the company. This, in turn, can have a significant impact on the bottom line.

In this episode of the HRchat show, we present a benefits innovation story from Ameritas, one of Noyo’s carrier customers who is reaping the rewards of Noyo’s data platform, which is allowing Ameritas to unlock the power of its once-siloed benefits data to deliver an enhanced benefits experience for all involved: employers, employees, Ameritas staff, as well as its broker partners.

Employers want to deliver the best benefits experience to employees so they clearly understand their benefits and can proactively utilize them for enhanced population health among their associate base.

Our guest this time is Karen Gustin, Executive VP - Group Division at Ameritas Life Insurance Corp.

Questions For Karen Include:

• You’ve said an API strategy is the great equalizer in the insurance industry – tell us more
• When was the moment you realized that partnering with a data platform specializing in API connections was the right path forward for Ameritas?
• How have you managed Ameritas's API strategy and why did you make the choices that you did?
• Was it hard setting the strategy within your organization? And how did you go about finding the right partner?
• Ameritas was an early adopter of the Noyo platform and API-powered data exchange. What's been the impact over the years? Any success metrics you can share?
• For other insurance carriers looking to innovate their data strategies, the choice often comes down to heavily investing resources to build in-house connections or partnering with an external resource. As we’ve mentioned earlier before, Ameritas chose to partner with Noyo. What would be your advice to other benefits carriers now faced with the same choice, and why?

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