HRchat Podcast
Listen to the HRchat podcast by HR Gazette to get insights and tips from HR leaders, influencers and tech experts. Topics include HR Tech, AI, Leadership, Talent, Recruitment, Employee Engagement, Recognition, Wellness, DEI, and Company Culture.
Hosted by Bill Banham and other HR enthusiasts, the HRchat show publishes interviews with influencers, leaders, analysts, and those in the HR trenches 2-4 times each week. Shows are typically 15 to 30 minutes.
Past guests are from organizations including ADP, SAP, Ceridian, IBM, UPS, Deloitte Consulting LLP, Simon Sinek Inc, NASA, SHRM, Government of Canada, Hacking HR, Ultimate Software, McLean & Company, Microsoft, Shopify, DisruptHR, Talent Board, Virgin Pulse, Salesforce, Make-A-Wish Foundation, and Coca-Cola Beverages Company.
Podcast Music Credit"Funky One"Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0http://creativecommons.org/licenses/by/3.0/
Want to be featured on the show? Learn more here and contact publisher@hr-gazette.com
HRchat Podcast
Marketing Tips for HR Tech Companies with Valerie Morris
Tune in to today's episode to get tips on ways HR tech companies can drive more traffic to their site, increase exposure, and help meet marketing and branding goals with strategic content.
Bill's guest this time is Valerie Morris, digital marketing strategist, speaker, author, and consultant, helping busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position themselves as leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success.
With experience in the HR tech space and others, Valerie and her team focus on authority-building content, designed to position client brands as experts in their industry.
Questions for Valerie include:
- In a crowded tech market, how can vendors differentiate their content to stand out and attract the attention of business leaders and HR professionals?
- How important is understanding the unique pain points and challenges faced by business leaders and HR professionals in creating relevant content?
- What types of content formats have proven to be most effective in engaging and educating this audience?
- How does one strike a balance between providing valuable information and subtly promoting your tech product or service in your content?
- What metrics and KPIs should HR tech vendors focus on to measure the success of their content marketing efforts?
- What are some common mistakes or pitfalls HR tech vendors should avoid when creating content?
We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.
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Feature Your Brand on the HRchat Podcast
The HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score.
Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here.
