HRchat Podcast
Listen to the HRchat Podcast by HR Gazette to get insights and tips from HR leaders, influencers and tech experts. Topics covered include HR Tech, HR, AI, Leadership, Talent, Recruitment, Employee Engagement, Recognition, Wellness, DEI, and Company Culture.
Hosted by Bill Banham, Bob Goodwin, Pauline James, and other HR enthusiasts, the HRchat show publishes interviews with influencers, leaders, analysts, and those in the HR trenches 2-4 times each week.
The show is approaching 1000 episodes and past guests are from organizations including ADP, SAP, Ceridian, IBM, UPS, Deloitte Consulting LLP, Simon Sinek Inc, NASA, Gartner, SHRM, Government of Canada, Hacking HR, McLean & Company, UPS, Microsoft, Shopify, DisruptHR, McKinsey and Co, Virgin Pulse, Salesforce, Make-A-Wish Foundation, and Coca-Cola Beverages Company.
Want to be featured on the show? Learn more here.
Podcast Music Credit"Funky One"Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0http://creativecommons.org/licenses/by/3.0/
HRchat Podcast
Behind the Mic: Unpacking the WRKdefined Journey with William Tincup and Ryan Leary
In this episode of the HRchat show, we talk about world of work-focused podcasting. Join us as we delve into the journey of WRKdefined, a new-ish podcast network founded by William Tincup and Ryan Leary.
William and Ryan share how they aim to uplift independent podcasters and create a space where work-related conversations thrive in various formats.
You’ll learn about the necessity of adapting to changing audience preferences and why collaborative efforts matter in cultivating a vibrant podcasting community.
Throughout this episode, we touch on significant themes such as mental health, recruitment, and the influence of technology in shaping workplace dynamics.
Join us for a conversation that not only presents valuable insights but encourages you to reflect on your own work experiences.
Feature Your Brand on the HRchat Podcast
The HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score.
Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here.
Welcome to the HR Chat Show, one of the world's most downloaded and shared podcasts designed for HR pros, talent execs, tech enthusiasts and business leaders. For hundreds more episodes and what's new in the world of work, subscribe to the show, follow us on social media and visit hrgazettecom and visit hrgazettecom.
Speaker 2:Welcome to a special episode of the HR Chat Show. Hello listeners, this is your host today, bill Bannam, and it's a special episode because I'm joined by some pretty cool people doing some pretty awesome things. My guests today are William Tinkup and Ryan Leary, co-founders of Work Defined, a cool podcast network offering shows focused on the world of work. Ryan is a marketeer, recruiter, advisor and podcaster. He says he breaks things to make them better. Unless it's around the house, then it's often left broken. William is an influencer, podcaster, analyst, strategist, writer, speaker, consultant, advisor, investor and journalist. At his core, william describes himself as a thought provocateur, in that he evaluates what is and questions why. William has been on the show a few times before and we'd urge you to listen to those episodes as well, william. Ryan, it's my absolute pleasure to welcome you to the HR Chat Show today. How are you doing?
Speaker 3:I am wonderful. Thank you, Bill, for having us.
Speaker 4:Doing well. Thank you, brother, appreciate the invitation.
Speaker 2:So, just to start with, if you could each take a minute or so and introduce yourself to our audiences. William, in fact we've had you on the show a few times before and it's been an honor. And I add now um. But I'm going to invite ryan to go first because he's not been on the show before yeah, you know it's.
Speaker 3:I was hoping you would go first william, because then I could just say ditto, but like 50 of that. So so, bill, like I mean everything you ever known about william, recruiting, talent acquisition, all of that. So so, bill, like I mean everything you ever known about William, recruiting, talent acquisition, all of that stuff is where I've grown up. Many people know me on the marketing side and recruiting because that's where we were for for so long. But if I had to, if I had to kind of paint a picture, I'd say 50% of what William can do and say, because if I said the stuff William said to clients and to people I'm working with, they would look at me and just leave.
Speaker 3:It works for him, for me not so much, but I aspire to be greatness. Real quick story. It's just popped in my mind. Sorry, I'm going to embarrass William and his humble self. We were on a plane one time and I was sitting here and he was sitting in front of me and I took a picture of him and I said you know, you've made it when you're right next to William Tencup. And then here we are, next to each other on the screen, so I've made it.
Speaker 4:And you want me to introduce myself, Bill.
Speaker 2:No, you know what?
Speaker 3:Ryan Ryan we don't have enough time.
Speaker 2:No, no For you. For you, instead, william. No, you know what, ryan, thank you. We don't have enough time. No, no, william, for you. Instead, I'm going to direct our listeners to check out past episodes, because they can learn a bit about it. Instead, william, I'd like to know what gets you up in the morning.
Speaker 4:I think growing work Devon actually would be the easiest way to kind of sum it up is I love what we're doing and what we're building and we've got some great goals and there's so many wonderful podcasts out there that are independent and they're wonderfully just kind of doing their own thing. It's going to be. It's nice to bring them into a house and get them to promote other shows and for them to be promoted by other shows so they can get new listeners. Like that's actually exciting.
Speaker 2:Uh, for me, thanks for listening to this episode of the hr chat podcast. If you enjoy the audio content we produce, you'll love our articles on the hr gazette. Learn more at hrgazettecom. And now back to the show. All right, very good. A lot of our questions today that I've got for you are geared at both of you, but the next one is just for you, ryan. Let's let's just have a bit of bill and ryan time for a moment. Uh, ryan, it is your first time on the hr chat pod. It is welcome. Welcome again. Uh, you're in good company with the likes of mr tink up here. Uh, you have had an impressive career to date. Well Well done. What's one lesson that you wish you could share with your younger self to help them have a smoother career journey?
Speaker 3:not to care what people think. I think it took me a long time to not care what people think and just do what I want to do. And if I would have learned that probably 15, 20 years earlier, I probably would have been a lot better off. But I think you know it's an interesting question because I've got my youngest. My oldest is now entering into college next year and I'm trying to talk with her. I don't want to be a lecturer, which I end up being, but one of the things I always say to her is you're 18. You've got the next 15 years to screw up, and I didn't see it that way. I saw it as you've got to get out there. You've got to do it, and I care what people think, not so much anymore. My view on that has changed.
Speaker 5:And that's what I'm telling myself not to care and just go forward. In 2025, being prepared to support your employees during times of crisis is more vital than ever. The Crisis Ready Workplace program, designed by Dr Bill Howitt and brought to you in partnership with HR News Canada and HR Law Canada, and supported by the HR Gazette, equips professionals and leaders with the knowledge, skills and tools needed to effectively navigate workplace crisis, ultimately boosting employee well-being and enhancing organizational performance. Crisis Ready Workplace will take leaders beyond conventional risk preparedness to redefine what it means to lead through uncertainty. Expect to dive deep into interactive sessions, groundbreaking strategies and transformative insights designed to prepare organizations for any challenge. This comprehensive program is pre-approved for 14 hours of CPD credits by HRPA, cphr and CPD International and empowers leaders in crisis preparation, foundational knowledge and supportive training. Sign up today at crisisreadyca. And now back to this episode of the HR Chat Show.
Speaker 2:Do you know what? I had an instance of that yesterday, when someone criticized my dog, my dog walking abilities, on the local. Uh, dog walking, yes, they, they felt that I should have kept my dogs on on their leashes and, uh, I had a difference of opinion and I'm old enough now to express that. There we go very good. Um, so you guys are co-founders of work defined, a podcast network specializing in everything related to the world of work. Um, as kevin w grossman used to say on a podcast I did with him uh, what was the genesis of that? Why I set it up? Share the story of how you guys came up with the idea to create work defined yeah, I think we wanted to get into video podcasts.
Speaker 4:We had both podcasted for a long time. We wanted to get into video. We wanted to get into scrollable content, so bite-sized content. We kind of saw the death of driving people to a place, and being on Spotify and Apple and all the other places where people listen to podcasts is more like being where they are instead of driving them to a website. Because we just saw the decline of the return on investment of getting people to do something they didn't want to do and because we were already podcasting. We had a lot of friends that were already podcasting. They're independents. It's very hard with an independent podcast to get exposure, if you will, and so we just formed a network for work.
Speaker 4:So if the show touches work mental health and wellness, uh, performance, compensation, all the things that touch work like we've got three shows that talk about payroll which if you would have asked us a year ago, hey man, how many shows you're gonna have about payroll, we'd have been like probably zero, yeah, um, but those are those shows do really well go ahead, right, I'm sorry yeah, bill, we are just, we're just scratching the surface with this and it blows my mind.
Speaker 3:it's um, yes, wayne, what gets him up? And I mean I probably wouldn't have gone there, I probably would have, I don't know, said something else. But as he's saying them, like you know, we really are just scratching the surface. I mean, we, we started this thing and it is grown, it's got a leg, it's got legs of its own. Now people are starting to recognize what it is where it's at, and we really haven't had a coming out party at all. I mean, this is actually this is probably the first time talking about it live or in a recording anywhere.
Speaker 4:I don't think we've done that before not, we've not no, we just decided to just put our heads down and do the build the network and at one point we'll be sitting on you know three or four hundred shows.
Speaker 4:Then we'll actually tell people, yeah and and draw more attention to it, but right now it's it's more of a game of acquisition getting the shows on the podcast on the network, getting them set, getting their promos and their ads set up and things like that. So the genesis for why, or the origin story for why we started WorkDefined is really simple. We came out of a media space that was in decline for all the reasons that I've already stated, and then we started a new media play that basically looks at what's already established, whether or not it's audio or video, and now we just pull it all together and promote each other's shows, build a community, help with monetization, and it works for a lot of people so far.
Speaker 6:Hi everybody. This is Bob Goodwin, president at Career Club. Imagine with me for a minute a workplace where leaders and employees are energized, engaged and operating at their very best. At Career Club, we work with both individuals and organizations to help combat stress and burnout that lead to attrition, and organizations to help combat stress and burnout that lead to attrition, disengagement and higher healthcare costs. We can help your organization and your workforce thrive, boosting both productivity and morale across the board. To learn more about how we might help you and your company, visit us at careerclub all right, so it sounds like a bit of an hr gazette exclusive.
Speaker 2:I will take that chaps. Thank you very much there you go um, so you do have many great shows on the network already. Congratulations, um. Do you want to point to a few folks who are involved? For example, you've got laurie, uh, her show is on the network. Um, and also talk to us a bit more about the plan to grow the network over the next 12 plus months.
Speaker 3:Yeah, so we've got a lot of really fun people so far on the network. Some are friends and family. Right, we needed to start somewhere, but now we're starting to expand outside of who people we know, which is really exciting for us. But yeah, you're right, we've got Lori Tim Sackett, we've got people like Bob Pulver and brent um, brent skinner and some of the others and, um, you know it's it's really interesting because these are so. Some of them have established uh shows. They have an established audience. Others don't, and we're seeing them all work together now, uh, which is cool because we don't have to hold their hands right like they're actually communicating with each other. They're in a community and they're growing their shows, which is awesome to see, and so everyone's growing and everyone's generating their own business off of it as well. But we're starting now to see shows that we've never heard before. That we never thought financial shows, financial wellness shows that want to be part of something with work who knew? And here we are.
Speaker 4:Yeah, and there's the big opportunity. There's people that do live streams, that do LinkedIn lives or they do other types of things like that They've not thought of or can't get to this place, where they also create a podcast based on that. So we strip out the audio and then syndicate the audio to all the places where people listen to podcasts. And we're also now a member of Spotify's video podcast network, which means we could take their LinkedIn live podcast and take that video and put it into Spotify and help them monetize that LinkedIn live that they've already they're sitting on you know hundreds or whatever.
Speaker 4:It is Like in Shally's case. You know he's a sourcing, probably the godfather of sourcing in some ways. His Shally's Alley is hugely popular on LinkedIn. He reached out to Ryan, talked to him about what we were doing and it's like listen, we can take the audio out, strip it and make it go to all the places it needs to, but we can actually take the shally's alley video and bring it into spotify and uh and he just blew his mind he's like how fast can I get started? It's like, uh, you know, it's not. It's a pretty low barrier to get started with us because we don't have contracts. We just have an mou that kind of outlines our behavior and how we monetize and how we share money uh, shout out to shally.
Speaker 2:By the way. He's been on the show a couple of times for listeners. He shared a post. He shared a post towards the end of last year. He's not been very well. He's doing a lot better now. Um so, shally, for listening to this. We love you, man, you're you're a good guy and we're glad that you're on the road to recovery. Guys, we're talking all things podcast today, so I'd love to hear from you just briefly, what's a podcast work-related or extracurricular that you've recently enjoyed? William, would you like to go first?
Speaker 4:Not one of ours is what you're saying.
Speaker 2:Something else.
Speaker 3:What else is there? Is there anything else?
Speaker 4:I think Chad and cheese do a wonderful job in our space of of. They've got a, you know, they got an angle, they got a stick, they've got a play. I like both guys, I like the way they go about it because they've got a very you know, again it's it reminds me, and americans will remember, kind of a Howard Stern shock jock type of thing. Like their bid is they come hard, they come hard in the paint, they're looking for facts, they're BS and the indicator is pretty high and so like they just hit it hard and I think it's good for the audience because they know what to expect. Like they get, like the audience isn't shocked.
Speaker 4:Animal used to do not that, but recruiting animal. His podcast for years was you entered the dungeon and boy big, get ready to fight because he's going to bring up something you wrote in 94 and uh started hitting you with a bunch of things because he did his research on guests. But I think, joel and uh ch, I think they do a wonderful job, both in consistency of what they do for their audience and for the people that support them, their sponsors. So I'd probably point to them, brian, what about yourself?
Speaker 3:So, outside the space, I like to listen to useless things. I like to just kind of clear my mind and keep me moving. I do a lot, a lot. I do a lot of business podcasts, but one that really has kept my attention is the Smart List podcast, which is with Jason Bateman, will Arnett and Sean Hayes Couldn't think of that name there. It's just fun, it's just light fun and they just bring on mystery guests and you get to hear them talk and 60 minutes later the treadmill stops and I'm good, I dig that very good.
Speaker 2:Not that anybody cares what I think, but I'm currently into. The rest is series, so you got the rest is politics, the rest is football, soccer, as you guys would say.
Speaker 4:Very good, I'd say football, my, my, my united won yesterday. So I can actually uh say that I'm a united supporter and have been since 92, but they, they squeaked out a win, uh yesterday, so very happy for them united, you must be meaning newcastle or west ham united manchester back then seriously big.
Speaker 4:The reason why with manchester united is back in the late 80s, early 90s, nbc sports only had a contract with liverpool and united manchester united. There is no other united anyhow. So those are the only two though clubs and at the time, if you remember, in the 80s, liverpool had won everything and so United hadn't won anything in a long time. So I'm like you know, I'll go with the upstart, I'm going to go with Manchester United, and then they went on a tear in the 90s. In some of the odds. They've been through a pretty dry patch of late, which is fine.
Speaker 4:That's how you support a club. That's how you know you're a supporter of a club. Is you support them even when they suck, even when it's going to be disappointing? But is you support them even when they suck, even when it's going to be disappointing? But I watched that match, I watched every single minute of that match yesterday and I wouldn't say that they looked good in the first half, because they didn't, but they got it together in the second half and they came away with a win which, when Sir Alex Ferguson was their manager, that would have been a business trip. Go to Fulham, go to Craven College. Yeah, that's a victory. It's just by how many goals is it a victory Since his retirement? None of these are business trips. They're all going to be hard fought. Whether or not it's Ipswich or wherever it is, it's all going to be hard fought, but they did win yesterday. I'm very happy about that.
Speaker 4:Well as a norwich city fan, I'm always happy if anybody beats ipswich. Uh, just putting that out?
Speaker 2:there is it norwich, isn't that wales, wales, no, no, no, no, it's the eastern england, sir. Not many people live in this part of our very populated island I'm thinking of swansea.
Speaker 4:Okay, yeah, yeah, okay, got it we are the other side.
Speaker 2:Uh, we are almost out of time already for this particular conversation, so, uh, just, I had more questions for you, but I want to reserve a few minutes because I've got some others for a special episode. Um, so, just before we wrap up, how can we connect with you guys out and how can we learn more about work defined?
Speaker 3:yeah, just google ryan leary. I'm out there linkedin ryan leary. Everything is just Ryan Leary one name. I got all the tags, which is good.
Speaker 4:And same thing with William Tencup, but the website is wrk, no O, definecom. And again, it's on all the social media platforms and things like that. But it's super easy. And if you want to email us, mine's, tencupatworkdefine, ryan's at ryanatworkdefine we purposely didn't create a kind of a code or whatever they call it now for email addresses. We went with my last name and his first name purposely, so, anyhow, just to make people to bounce their emails. Email us, reach out to us on social, we'd be happy to talk very good.
Speaker 2:Well, that just leaves me to say Mr Tinkup, I would do this with you every week if I could. Ryan, it's lovely to get you on the show for the first time. Let's make sure we do it again very soon. Thank you very much for your time today 100%.
Speaker 4:Thank you, bill, thank you and listeners as always.
Speaker 2:Until next time, happy working.
Speaker 1:Thanks for listening to the HR Chat Show. If you enjoyed this episode, why not subscribe and listen to some of the hundreds of episodes published by HR Gazette and remember for what's new in the world of work? Subscribe to the show, follow us on social media and visit HRGazettecom.
