HRchat Podcast
Listen to the HRchat podcast by HR Gazette to get insights and tips from HR leaders, influencers and tech experts. Topics include HR Tech, AI, Leadership, Talent, Recruitment, Employee Engagement, Recognition, Wellness, DEI, and Company Culture.
Hosted by Bill Banham and other HR enthusiasts, the HRchat show publishes interviews with influencers, leaders, analysts, and those in the HR trenches 2-4 times each week. Shows are typically 15 to 30 minutes.
Past guests are from organizations including ADP, SAP, Ceridian, IBM, UPS, Deloitte Consulting LLP, Simon Sinek Inc, NASA, SHRM, Government of Canada, Hacking HR, Ultimate Software, McLean & Company, Microsoft, Shopify, DisruptHR, Talent Board, Virgin Pulse, Salesforce, Make-A-Wish Foundation, and Coca-Cola Beverages Company.
Podcast Music Credit"Funky One"Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0http://creativecommons.org/licenses/by/3.0/
Want to be featured on the show? Learn more here and contact publisher@hr-gazette.com
HRchat Podcast
Recruitment Marketing Trends w/ Jennifer Henley, NAS
In this HRchat episode, we do a deep dive into the world of talent attraction and recruitment marketing to understand what worked pre-Covid and what's making a difference during The Great Resignation.
Bill's guest this time is Jennifer Henley, an authority in recruitment solutions and consultative client services. As a candidate experience advisor with NAS Recruitment Innovation, she partners with talent acquisition leadership to optimize candidate attraction through storytelling, technology, and strategy.
Jennifer is a featured speaker at HR communications industry conferences and events across the US and she possesses the Professional in Human Resources (PHR) and SHRM-CP designations, a Six Sigma Lean Green Belt Certified (LGBC) professional and proud member of both NAHCR and SHRM.
Questions For Jenn Include:
- The NAS Recruitment site suggests employment branding can lead to 50% more qualified applicants, decrease cost per hire by 43%, and reduce employee turnover by 28%. That seems like an attractive business case. Can you share more stats and trends HR can use to build their business case for investment in employer branding and recruitment marketing programs?
- It's much harder during this Great Resignation to attract top talent. What's changed when it comes to telling the story of a brand / attracting candidates and why? (demands of employees around e.g. flexible hours, DEI initiatives, remote work)
- "An astounding 94% of professional recruiters use social media in their talent recruitment efforts". Why does social media continue to play such an important role in employer branding and TA? Have you seen changes in which platforms get the most results when comparing Gen Zers with Millennials?
- Recruitment Marketing that still generates an ROI: What's working today? What tech, job boards, and other avenues are still getting results in the war for talent?
- NAS aims to "uncover a firm's em
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Feature Your Brand on the HRchat Podcast
The HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score.
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